Personal care and home fragrance company Bath & Body Works is relaunching Cucumber Melon to celebrate the 25th anniversary of the customer-favorite 90s fragrance.

About Cucumber Melon

Originally introduced in 1998, the fragrance gained popularity throughout the next decade and has remained one of the most beloved fragrances in Bath & Body Works’ portfolio. While the fragrance has remained unchanged throughout its 25-year existence—a blend of crisp cucumber, watery honeydew, summer cantaloupe, sparkling grapefruit and sheer woods—the assortment has evolved over the years through new product offerings and numerous packaging refreshes.
 
“Cucumber Melon is not only a favorite for customers who have grown up with Bath & Body Works and were first introduced to the brand in the 90s, but it appeals to new customers as well with a classic, freshness that has stood the test of time,” said Betsy Schumacher, chief merchandising officer at Bath & Body Works. “We’re excited to commemorate such an exciting milestone for an iconic fragrance while also celebrating our customers’ love for nostalgia.”
 
This relaunch will introduce a special, limited-edition look to commemorate the 25th fragrance anniversary across some of the retailer’s bestselling products, including: Fine Fragrance Mist, Ultimate Hydration Body Cream, Daily Nourishing Body Lotion, Shower Gel, 3-Wick Candle and Gentle Foaming Hand Soap.
 
Furthermore, three additional flashback scents will make a comeback for the Semi-Annual Sale:
 

• Juniper Breeze
• White Tea & Ginger
• Plumeria

More Bath & Body Works News

Bath & Body Works Inc. recently updated its leadership team to accelerate growth, enhance the customer experience and expand core capabilities.